Were You There Last Night?

Were You There Last Night?

Were you there last night? We just witnessed one of the greatest World Series games ever. Were you there? The game had it all. Drama beyond belief, improbable comebacks, joy, pain and action that you just couldn’t take your eyes away from. Were you there? I’ve never seen more excitement from fans. People were reacting to every play, heck, every pitch sometimes. They were making predictions, [...]
Biggest Missed Opportunity For Sports Marketers On Facebook

Biggest Missed Opportunity For Sports Marketers On Facebook

Whenever you meet someone new–whether it’s a business meeting, first date, etc–I’m sure you agree that it’s important to make a great first impression so the other party can clearly see your value, get an understanding of what they can expect and want to learn more about you. I’m sure you agree that when people first visit your website, you want to make sure they [...]
MLB Stadiums Ranked By Number of Check Ins

MLB Stadiums Ranked By Number of Check Ins

Many people are still on the fence about location-based services, which enable people to check in to venues such as restaurants, shops and sports stadiums and share their location with friends on social networks. According to a Comscore study from March, 17.6% of smartphone users checked in to services such as Foursquare, Facebook Places and Gowalla. eMarketer recently published results of a study [...]
Free Agent Looking For Smart, Passionate People and Companies

Free Agent Looking For Smart, Passionate People and Companies

Evaluating opportunities and trying new things are at the core of what makes life fun for me. Sometimes this has led to me become involved in really fun, short-term projects, such as one of DJ Waldow’s 28-day challenges. Other times, this evaluation process has focused on more serious decisions, such as when I made the choice to co-author a sports and social media textbook (currently in the final [...]
2011 NBA Playoff Teams On Twitter By The Numbers

2011 NBA Playoff Teams On Twitter By The Numbers

I decided to do a comparison of 2011 NBA Playoff teams on Twitter to see what the numbers were. This is by no means a complete comparison or full audit; it’s just something I put together tonight that I thought would be fun/interesting. Check out the chart and details below. The numbers above were taken on 4/19/2011 from Twitter and Klout. The numbers for retweets and @ mentions are for the [...]
Valuevine Connect: Location-Based Analytics

Valuevine Connect: Location-Based Analytics

I don’t often write about social media software and companies. This is mainly because there are so many of them out there that do one or two things well, but nothing really extraordinary. But when Neil Crist, CEO of Valuevine, reached out to me recently to chat about their new location-based analytics platform, Valuevine Connect, I was intrigued. After Neil walked me through their approach and [...]
© 2011 Jason Peck. All rights reserved.